Freelance Recipe Development, Content Writing & Brand Strategy
I founded this blog in 2013 as a way to promote the art of great home baking. From every day indulgences to special occasion masterpieces, my goal is to promote nourishing, delicious home baked treats crafted from high-quality wholesome ingredients.
Outside of the site, I write articles and blog posts, create targeted messaging and brand strategy landscapes, and develop recipes for online and print publications. In addition, I partner with companies interested in promoting quality products that contribute to great home baking. I have 12 years of experience as a freelance digital marketing strategist and copywriter, and have helped brands both large and small tell their stories and promote their products and services.
A few of the brands I’ve worked with:
How Can I Help You?
Recipe Development and Food Writing
Do you have a new restaurant, bakery, food related product, or ingredient that you’re trying to promote? Would you like a collection of original, easy-to-follow, high-quality recipes and photographs for your website or brand collateral? Then, I’d love to talk with you. In addition, I am available to help organize and/or ghost write your next cookbook. Please contact me if you’d like to talk about your project and how I can help.
Sponsored Posts and Collaborations
By partnering with Of Batter and Dough, your brand can speak directly to an audience that is interested in every day and special occasion home baking. From health promoting, wholesome nutrition to decadent indulgences, if you want to promote a food related product or ingredient to an audience of home bakers, I’d love to speak with you. Contact me to discuss ideas for sponsored posts or giveaways.
Copywriting and Brand Strategy
I work with brands large and small to create branding and messaging that is aesthetically appealing, unified, targeted, clear, and concise. Most importantly, I help brands tell their story in a way that is meaningful, relevant, and interesting to their intended market. I offer targeted market research, competitive analysis, business identity and brand personality landscapes that include both visual and core message elements of your brand, and a wide range of copywriting capabilities. If you need to define and differentiate your brand or create content that speaks to your intended audience, please contact me.