Blogging for love… and sometimes money.
Blogging for beginners. Introducing a 12-week live, online training course devoted to teaching new bloggers and those considering starting a blog the ins-and-outs of writing, managing, and promoting your blog. And, possibly even making some money doing it.
Here’s the first thing that you should know about this blogging for beginners course:
Blogging is a labor of love. It’s not a get rich quick scheme. It is absolutely possible to make money blogging – sometimes a lot of money. It is also absolutely possible to not make money blogging – or sometimes, just a little.
There are infomercial-like websites out there that will tell you otherwise. They’ll tell you how you can quit your job and make thousands, if you just “Follow this… and, Purchase this… “
Promises like this always trigger my bullshit meter and they should trigger yours too.
As someone who’s been in the digital marketing space for a lot of years (read more about all that at the bottom of this page) as a blogger, copywriter and marketing strategist…
Here’s the truth about blogging:
You CAN make money from blogging. Some people make a lot of money from blogging. But, many, many do not. Generally the ones who do, love it. That’s the key: You’ve got to love it.
Which is really a win-win situation, if you ask me. I mean, isn’t that what we’re all trying to do? Figure out a way to make money doing something we love?
And, in the end, if we never make much money – at least we spent some of our time doing something we loved. This is one of the many reasons I love blogging. It’s a choice to spend a portion of my time doing something I really, truly want to do.
One of the biggest reason to write a blog: It’s YOURS.
This blog is mine, mine, mine. Whatever I want it to be, it will be. Whatever I want to write, it’s my choice. The ownership aspect of having a little corner of cyberspace that is 100% yours is not to be overstated.
This blog happens to be about baking because I am really passionate about creating and writing about beautiful food. I’ve also ghost written a wide variety of of blogs covering all sorts of topics over the years. Here’s the biggest thing I’ve learned: Whatever your passion, there are people out there who share it and want to read what you have to say about it. They may even buy something from you from time to time.
Could I find a prime piece of property on which to open a bakery in the heart of NYC, go purchase it and set up shop? I could not.
Can I bake my heart out in my own kitchen and share those recipes with a community of readers, fellow bakers and customers from around the world? YES, I can. This blog makes it possible.
Which brings me to another invaluable part of blogging…
A blog is a legacy. My blog is a record of my life, my passions, my interests and my work. Years from now my children and grandchildren will be able to look back and read my writing.
This fact recently struck me as one of the most important reasons to keep blogging. My Grandma was the type of person who couldn’t help but feed you. You always felt welcome in her home and were always fed a delicious meal that probably included homemade cookies.
Recently, I was faced with the question: What is your most prized possession? I was at a loss. My most prized possession… ??? I mean there are a LOT of things I don’t want to live without, but the idea of a prized possession suggests deep irreplaceable value.
Suddenly it struck me. For Christmas one year, my Grandparents gave all their grandchildren a notebook filled with her recipes. Each recipe contains notes about when she made it and who loved it. It’s my Grandma’s blog in book form. And it is, without a doubt, my most prized possession.
I am leaving a similar footprint with this blog. And yes – I also make a living from it. But that is secondary.
Whatever your reasons, if the idea of owning and writing a blog also resonates with you….
Blogging for beginners can save you considerable time, frustration and overwhelm.
There are a lot of resources out there for new bloggers. Books, YouTube videos, email courses, downloadable pdf’s…. Many of them are great. Some, not so much. I own a small library of books about blogging, writing and digital marketing that are very, very good. There’s no doubt about it, I’m a fan of the written word. But…
Blogging for Beginners is for those who want real time personal demonstration.
When I was learning to knit, I realized that the learn-to-knit books I bought were simply not going to be able to teach me as much as a real person who would look over my shoulder, tell me what I was doing wrong and demonstrate techniques in real time. This class follows the same idea: that sometimes the most valuable way to learn is from someone actively teaching you and answering your questions.
Blogging for Beginners is for new bloggers who want to connect with other new bloggers.
This, in fact, might be more valuable than anything I possibly have to teach you. Knowing other bloggers allows you to reach out for feedback and advice, co-promote and support each other’s blogs, and find encouragement in the face of the unavoidable challenges that occur anytime we do something worthwhile.
While the class size is limited, it is my hope that each and every participant will benefit from the questions, advice and ideas presented from a live class with other bloggers.
Ready for the specifics? Then let’s get this party started.
Blogging for Beginners is for new WordPress bloggers and those interested in starting a blog.
HUGE BONUS: In addition to all the course content I’ve prepared, I’ve partnered with a professional WordPress Developer who will be available throughout the course to help participants with the technical aspects of running and setting up a blog. I am seriously SO excited about this.
You simply cannot write a blog without dealing with technical issues. Christine Rhoades, my partner-in-crime and kick ass WordPress Developer, has agreed to be available to help with as many of your technical issues as she can during the duration of the course.
Blogging for Beginners will cover three main topic areas:
1. CONTENT. The most important part of a blog, and the biggest portion of this class.
We’ll cover what to write, how to write for your readers AND for Google, how to use pictures in your posts, how to plan your posts and manage your time, how to optimize your posts so that readers can find you, and how to create a solid, cohesive brand for your blog.
We’ll also cover important aspects of how to set up and format your blog, including what plug-ins to include and how to set up Google Analytics.
2. PROMOTION. Getting your blog out there to the people dying to read it.
You put a lot of work into the content on your blog. Presumably, you want other people to read it. This portion of the class will cover how to get your posts out there through social media, Google search and strategic partnerships.
3. WORKFLOW, METRICS AND MEASUREMENT. How to understand what’s working, what’s not, and how best to spend your limited amount of time.
Your time is valuable. This portion of the class will cover ways to ensure you’re using it as wisely as possible. We’ll cover things like how to use Google Analytics, how to create space to post on a consistent basis, how to focus on what’s working and drop what’s not, and how to take time off without loosing readership.
Dates and Duration: This is a 12-week class with live weekly online sessions. Each session will be recorded so that participants can view it in accordance with their schedule. Classes are all in English, but open to participants from anywhere in the world.
Class begins on Tuesday, March 28th and concludes on Tuesday, June 13th. Sessions will be every Tuesday at 6pm MST. Recordings will be available all the time.
Ongoing support: In an effort to support each and every one of you, I will be devoting an hour of my time every day to answering questions sent to me via email.
In addition, that awesome WordPress developer I mentioned above will also be on hand to answer your technical questions throughout the week.
Class structure: Each class will begin with a 45-minute lesson and conclude with 45 minutes of open questions and answers. Live participants will be able to ask any question they like during the Q&A portion of the class.
Those not able to attend live sessions are encouraged to send their questions via email. We will do our best to answer them during the session so that you can view the recording at your convenience.
Cost: Participants in this course will be charged $119/ per month for the three-month duration of the course.
My goal with this course is to make it as financially accessible as possible. This cost breaks down to only $29.75 per week for a total of over 1,000 minutes of hands-on instruction plus 12-weeks of email support from myself AND a professional WordPress developer.
No payment is required at registration. Because instruction is so personalized, space in this class is very limited. Register today to hold your space. You will be asked to make your first payment on March 20th, the week before class is scheduled to begin. The second payment will be charged the first week of May and the final payment will be charged the first week of June.
Questions before you register? I always love to hear from you. Please Contact Me with any questions you have about this class.
How to register: Click the registration button, fill in your information, and you’re done. You’ll receive a payment link, a class schedule, class materials, and instructions for how to join the live online classes (or view the recordings) at least 1-week prior to the first class.
NOTE: If you do not receive a confirmation email following registration, please check your spam filter or contact me to let me know.
About Your Instructors:
Hi. I’m Rebecca Blackwell and I’m so glad you’re considering taking this course. You might be interested in knowing a bit more about me and why I’m qualified to teach anyone about blogging, so here goes….
I’ve been a freelance Digital Marketing Consultant for about 10 years now. During that time, I’ve worked with nearly 500 brands to develop their digital marketing strategy, solidify their brand, and create great content for their website and blogs.
More important than all that, in my opinion, is this blog – Of Batter and Dough. This blog is my baby. My labor of love. My true passion. I launched it 3 years ago as a “hobby” – a creative outlet for my deep desire to create beautiful food and write about it – and it’s turned into my primary focus.
Like many of you, I’ve struggled with fitting in time for this blog alongside a full time job and a family. I’ve gotten discouraged, run into very difficult challenges, and even neglected it completely for months at a time. But you know what? In the end, I’ve come to realize that of all my professional successes, THIS is what I’m most proud of. This is the thing that feeds my soul.
Between personal blogging and professional blogging, I have a lot of insight, information and tricks of the trade to share with you. Most importantly, I have a deep passion for blogging and anyone who decides to put themselves out there through words on a digital page. I hope you’ll allow me to join you in this journey. If you have any questions, please don’t hesitate to contact me. I always love to hear from you.
Christine Rhoades, Kick Ass WordPress Developer
Take it from me (Rebecca), Christine is a truly remarkable WordPress developer not just because she’s so capable of handling the technical aspects of creating and maintaining a WordPress blog, but because she cares so deeply about her customers.
Christine will be available to assist Blogging for Beginners class participate with their technical issues throughout the length of the course. This is just SO valuable because handling technical issues can be incredibly time consuming and frustrating enough to make you want to throw in the towel.
Please note, that Christine’s assistance is limited to helping YOU figure out how to fix technical issues with your blog, not fixing technical issues for you. This, in my opinion, is a best case scenario for every participant. Why? Because, it allows us to keep the cost of this course low AND it will help you gain a deep understanding about how your blog works and what you need to do to maintain it.